Logo Development & Sub-Brand Activation
With the rising cost of fertility care, First Fertility launched the Fertility Access Initiative to make treatment more financially accessible to patients. The project included developing a new logo identity and a social media campaign to build awareness and engagement around the initiative.
The logo communicates accessibility, hope, and support while balancing a warm, approachable aesthetic with the trust and credibility of a fertility brand. The accompanying social media design extended the identity into a modern, distinctive, and cohesive visual system that strengthened the campaign across print and digital touchpoints.
Team:
Sr. Copy Writer, Digital Media Specialist, Creative Director, and myself
Sr. Copy Writer, Digital Media Specialist, Creative Director, and myself
My Role:
Art Director and Design
Art Director and Design
