Hy-Vee Seasons Website
Team:
Collaborated with Hy-Vee Marketing and the Grey Dog Media UX team, including Product, Creative, UX, SEO, Research, and Development.
Collaborated with Hy-Vee Marketing and the Grey Dog Media UX team, including Product, Creative, UX, SEO, Research, and Development.
My Role:
UX/UI Designer/Director
UX/UI Designer/Director
The Client:
Hy-Vee Seasons, a lifestyle and recipe publication created by Grey Dog Media to support Hy-Vee’s grocery and general merchandise initiatives through engaging print and digital content..
Hy-Vee Seasons, a lifestyle and recipe publication created by Grey Dog Media to support Hy-Vee’s grocery and general merchandise initiatives through engaging print and digital content..
The Objective:
Transform Hy-Vee Seasons from a print publication into a dynamic digital experience that increased product discovery and sales while promoting Hy-Vee’s services, driving traffic to the parent website, and extending user engagement.
Transform Hy-Vee Seasons from a print publication into a dynamic digital experience that increased product discovery and sales while promoting Hy-Vee’s services, driving traffic to the parent website, and extending user engagement.
Research & Strategy:
Leveraged UX research and audience insights to identify opportunities for improving content discovery, product integration, and user flows. Working with the Creative Director, I developed a flexible component-based system designed to support Hy-Vee’s broad product and service offerings.
Leveraged UX research and audience insights to identify opportunities for improving content discovery, product integration, and user flows. Working with the Creative Director, I developed a flexible component-based system designed to support Hy-Vee’s broad product and service offerings.
Design Systems & Components:
Created modular, interchangeable components that could be customized, categorized, and strategically combined based on monthly content and promotional priorities. This flexible system enabled countless layout variations while maintaining a cohesive and intuitive user experience.
Created modular, interchangeable components that could be customized, categorized, and strategically combined based on monthly content and promotional priorities. This flexible system enabled countless layout variations while maintaining a cohesive and intuitive user experience.
Components (Base Level)
Wireframes & Component Variations
Live webSite
98% Approval Rating: Baymards Institute
98% SEO Approval Rating: SEMRUSH
98% SEO Approval Rating: SEMRUSH